Broadway Licensing is a full-service theatrical licensing partner specializing in the development, production and worldwide distribution of new and established theatrical properties.
I’ve been with the company since November 2021, first as a Marketing Assistant then being promoted in August 2022.
Graphic design is the reason I got into marketing. I love stretching the boundaries within visual communication within social media, email, ads, video content, print, and art. Browse my portfolio if you wish.
Instagram, Facebook, Twitter, TikTok, I dabble. How every Instagram-era young person gets started in marketing, some might say.
Metrics, analytics, campaigns, the whole lot. Mostly working with a team to identify sales goals, create campaigns, and track against KPIs. You know the drill.
Sent to over 12,00 theatrical organizations annually, the print catalog is the ultimate marketing project. For 8 months, I work with the CEO, Licensing Directors, Publications Team, and Marketing Team to select titles and prep design. I consolidate all those great ideas into briefs for Graphic Designers, work with external vendors to print and ship, then get it into the hands of thousands of people around the country. It’s pretty awesome. Check out the one I managed last year.
My first year at the company, I planned and facilitated book sales, coordinated sponsorship opportunities, and attended six theatre conventions: SETC, Florida Thespian Festival, International Thespian Festival, TETA, EdTA Teacher’s Conference, and Texas Thespian Festival.
Thanks for asking! My dream career is to create theatre and enable other artists to create theatre in New York City. With my experience in marketing, admin, and the arts, I have taken interest and found growth in a number of roles. But mostly I just love art and working with people.
MMH is a online publication that does just that: music, movies, and hoops. Worked with a team of talented journalist, industry professionals, and passionate fans to best run their social media.
Managed reservations and studio space at the A.R.T./NY building in Midtown Manhattan.
Collaborated with team of 5 to execute seasonal duties of the Theatre Festival: managed social media, press requests, digital marketing campaigns, and photo/video shoots with production team.
As a lover of thrift shopping, it was no question if I should work at Buffalo Exchange. Got a fashion education, experience in fast-paced retail, and a closet of amazing clothes.
For three years, I ran the recruitment office of my college. I organized and attended regional festivals, facilitated on-campus audition days, managed private auditions and tours, and served as the first point of communication for the OU School of Drama. I worked alongside two other student workers, staff, and faculty to execute annual recruitment strategy, and orient the incoming classes.
I was a Founding Member of this now-thriving non-profit theatre company in Norman, Oklahoma. It serves as an incubation space for local theatre artists and regularly participates in local arts events like Theatre Crude OKC, Art Walk Norman, and more. I now sit on the Board of Directors.
Copyright © 2022 Audrey Armacost - All Rights Reserved. All photos by Joseph O’Malley.
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