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    • Work Experience
    • Campaigns and Design
    • Theatre
    • Arts & Crafts
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  • Home
  • Work Experience
  • Campaigns and Design
  • Theatre
  • Arts & Crafts
  • Contact

Professional Experience

4 years in professional theatrical marketing, 3 years in educational recruitment, and a lifetime in the arts.

Downlaod Resume PDF

Social Media Associate - The Pekoe Group

May 2023-present - Manage and create content for multiple channels for multiple clients

Campaign Strategy and Execution

Oversee social media content execution from strategizing, pitching, briefing or creating content, posting, and reporting.

Content Capture and Creation

On-site content capture, copywriting, graphic design, video editing with proficiency in Adobe Photoshop, Premiere Pro, Canva, and CapCut.

Platform Management

Posting natively, scheduling content, and managing community engagement on Instagram, Facebook, Twitter/X, TikTok, Threads, BlueSky, and YouTube. 

Client, Artist, and Influencer Relations

Pitching content to clients, scheduling content capture and marketing events with company managers, creating content with artists, and managing influencer activation.


Marketing Associate - Broadway Licensing

November 2021-May 2023 - Assist with all marketing campaigns across four imprints: Broadway Licening, Dramatists Play Service, Playscripts, and Broadway On Demand.

Social Media Campaigns

Created engaging social media content and posted across social media channels.

Email Campaigns

Created and sent email campaigns through Klaviyo.

Digital Campaigns

Created and managed Google search, display, and social media ads. 

Website Updates & Blog Writing

Used WordPress to publish updates and blogs that boost SEO.

Conference Presence

Organized and participated in all travel to educational theatre conferences to sell plays, recommend licensing, and meet with other oganizations.


Marketing Associate - Williamstown Theatre Festival

Summer 2021 - Provided administrative support and worked with team of 5 to execute summer campaigns for three main stage shows.

Campaign Management

Executed social media, e-blasts, and website campaigns and updates. 

Administrative Support

Managed scheduled, email communications, memo distribution, and other administrative tasks as needed.

Content Capture

Assisted on-site for all video and photo sessions.


Recruitment Coordinator - OU School of drama

June 2017-May 2020 - Worked on student team to plan and attend all recruitment events, manage applications and auditions, and be the point of contact for prospective students.

Event Planning and Attendance

Planned and facilitated on-site auditions and recruitment events, attend national conferences to represent the school for prospective students, and schedule additional audittions or campus visits as needed.

Administrative Support

Operated administrative office by managing all incoming communication (email and phone), processing applications, and providing administrative support to faculty.

Marketing

Managed social media and communications for OU School of Drama.


Other Gigs

Freelance, nonprofessional, or other things to fill the time.

Founding Member/Marketing Director - Co.llective Arts Productions

November 2020-Present - Founding Member, Marketing Director, and currently Board member of theatre company in college town of Norman, OK that cultivates and creates new work from emerging artists. 

Social Media Manager - Music, Movies, & Hoops

August 2021-June 2022 - Managed pages to support and promote online communiy of writers, journalists, and entertainers.

Marketing Intern - Oklahoma Shakespeare

June 2019-October 2019 - Assisted with marketing and social media, administrative tasks, and archiving. 


Copyright © 2023 Audrey Armacost - All Rights Reserved. Photos by Joseph O’Malley. 

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